Website Behaviour Signal Tracking

Intro

Not every interested lead replies immediately.


Some click your outbound link, revisit your website multiple times, check pricing pages, open case studies, or quietly spend ten minutes researching before ever sending a message.


This setup tracks website behaviour from outbound campaigns and sends engagement signals back into the platform in real time. Our AI analyzes visitor behaviour patterns and determines whether the activity indicates actual buying intent or just casual browsing.


This works especially well for:

  • cold email campaigns
  • LinkedIn outreach
  • outbound DMs
  • other traffic-driven outbound workflows


When strong intent signals are detected, notifications can instantly be pushed to your desktop browser and your iPhone so you can react while the lead is still actively engaged with your website.

You don't have to be in the app 24/7, our app will notify you via Desktop notification and Mobile Notification, when a hot signal came in. In the meantime you can do your daily operational tasks.


How Live Signals look like in the App:

live signals



The following setup will guide you through:

  • installing the tracking script
  • connecting behaviour tracking to the platform
  • configuring desktop notifications
  • enabling iPhone/mobile push notifications
  • setting up real-time intent signals


  1. Allow Notifications

After logging in you click on “Enable” in the top corner in order to receive desktop notifications. This will allow you to later on work on your regularly daily tasks and only open the App when real signals came in. (Mobile Notification Setup is at the End of this document)

notifications click




  1. Activate Link Tracking

Ater logging in you need to add your URL destination so the tool can generate Unique URLs that will be tracked later on for your Outreach.

You can add your website URL there.

url tracking overview



Now you go to the Website tracking script:

tracking script


Copy this script:
<script async src="https://www.callonreply.com/cor.js"></script>


Copy the Tracking Script and paste it into the header section of your Website and Save it. This will allow our app to detect signals on your website.

(If you use Framer it is possible that you need to click on publish again)


Now check if the Connection works by clicking on "Check website"


check website


On the left side you now should see "Installed".


You successfully installed the script.


3. Upload Leads

In Order for the Tool to be able to identify Leads and notify you with Signals you need to update the Leads that you are currently contacting with your Campaigns.

Drag and Drop your CSV as it is to the Upload Field or manually Create new Leads by clicking on “New Lead”.

If your list contains a lot of Data (20k+ Leads it can take up to 30 seconds)

upload leads page

After you uploaded the Leads the App will generate Unique URLs for each Lead. You will see those URLs here.

url gen

You now can download your list again with the generated URL. Our tool will just extend you exact list with a new column where the unique URL is stored.

lead over view list



Now copy and paste the URL from the Leads and send it in your Linkedin DMs, E-mails etc.....

Every Lead has a specific URL which is now connected to behaviour of the Lead.

urls


After a lead clicked, our tool will analyze their website behaviour and give you a signal, if they clicked on pricing page, visited your book a meeting page, checked testimonials etc.

With the combination of clicks, which pages were visited, overall behaviour our app can calculate an interest level.


You will see Signals of your Leads on the Live Signals Page, but you will also be notified by Desktop Notifications and Mobile Notifications.

live signals


From there you can directly call Leads by clicking on Call and opening the Focus Window:

detailed view leads clicks

On the Focus Page our tool will exactly tell you why this is a "Light Interest", "Warm" or "Hot" Lead with different metrics.


Mobile App

If you want to use our iOS Mobile App, you will receive the signals also onto your phone.

Open https://www.callonreply.com/settings on your Safari Browser on iPhone.

Tap on Share, then Add to Home Screen.

Open the installed app and approve notifications.

You will now also receive mobile notifications when signals came in and can call Leads directly from your Phone.

mobile notification page



If you need any help please contact support@callonreply.com